A new Affecton Tax Journal survey shows that almost half of companies believe that their tax strategies could cause controversy, amid a realisation that in this new era tax directors are being stretched in three directions by regulation, public opinion and competition. With some high profile global companies hitting the headlines over their tax regimes, it is clear that the new era means taking into account reputation and brand, as well as savings that are needed to enhance company competitiveness. How best to respond to these pressures is not immediately obvious; nevertheless, a more proactive approach should be considered.
