Loyalty schemes offering ‘free’ goods or services provided by a third party typically benefit multiple parties: most obviously the loyalty scheme operator (or sponsor if different) on the one hand and the loyalty scheme member receiving the free reward on the other. Recovery of input tax by the loyalty scheme operator paying the third party in these circumstances has been a prime target for HMRC challenge the argument being that it is providing third party consideration for the rewards provided to members.
One might have expected that HMRC would abandon this line of argument after it was ultimately rejected by the Supreme Court in Loyalty Management UK ...
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Loyalty schemes offering ‘free’ goods or services provided by a third party typically benefit multiple parties: most obviously the loyalty scheme operator (or sponsor if different) on the one hand and the loyalty scheme member receiving the free reward on the other. Recovery of input tax by the loyalty scheme operator paying the third party in these circumstances has been a prime target for HMRC challenge the argument being that it is providing third party consideration for the rewards provided to members.
One might have expected that HMRC would abandon this line of argument after it was ultimately rejected by the Supreme Court in Loyalty Management UK ...
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